In 1968, 20 years after its own establishment, the Public Relations Society of America (PRSA) founded the Public Relations Student Society of America. The declared purpose of PRSSA is to cultivate a favorable and mutually advantageous relationship between students and professional public relations practitioners.
The student Society aims to foster the following:
- Understanding of current theories and procedures of the profession
- Appreciation of the highest ethical ideals and principles
- Awareness of an appropriate professional attitude
- Appreciation of Associate and New Professionals Membership in PRSA
PRSSA Mission Statement: To serve our members by enhancing their knowledge of public relations and providing access to professional development opportunities. To serve the public relations profession by helping to develop highly qualified, well-prepared professionals.
PRSSA Structure: PRSSA Headquarters is located in New York City, under the direction of the PRSA Director of Education and other support staff. The PRSSA National Committee is composed of 14 members: The National President, the Immediate Past President, six Vice Presidents, the FORUM Editor-in-chief, the National Webmaster, the PRSA Board Liaison, the PRSA Director of Education, the National Faculty Advisor and the National Professional Advisor. The student members are elected (National President and Vice Presidents) or appointed (FORUM Editor-in-Chief and National Webmaster) at the National Assembly and serve a one-year term from June 1 to May 31 of the following year. As a member of the Society, you are eligible to run for an office on the National Committee. Not only is this an excellent leadership development opportunity, but you will also be contributing to the continual success of PRSSA.
For yearly dues members get:
Affiliation with PRSA: A underlying strength of PRSSA is its relationship with its parent society, PRSA. With nearly 20,000 members in 117 chapters in the major PR markets of America, the PRSA/PRSSA partnership offers you a vast network of potential employers.
PRSA Associate Membership: Taking part in the PRSA Associate Membership is the greatest benefit offered to PRSSAs members. As a graduate and member of PRSSA you have the opportunity to become an Associate Member of PRSA for only $60 per year. You are eligible for Associate Membership at the special rate for two years after graduation.
PRSA New Professionals Membership: PRSAs National New Professionals Affinity Group, launched in January 2004, seeks to bridge the gap between PRSSA and PRSA for new public relations graduates. Open to any Associate Member of PRSA, this group provides many services and benefits to the new public relations professional for affordable group dues of $15 per year. Included are electronic newsletters, access to professional mentors, national networking and reduced-cost teleseminars.
PRSA Relationship Building: Each PRSSA Chapter has a sponsoring PRSA Chapter. As a member you have the opportunity to be invited to PRSA events, including monthly luncheons and meetings.